When we were approached to help Nestlé with their new national ”Are you a sucker or a cruncher’ campaign for their iconic Polo Mints, we jumped at the chance.
The brief was to create a brand new typeface based on the existing Polo mint logo. This was initially rendered by hand then redrawn digitally, in turn this was created into a useable typeface. The font was then used as the focal point within the designs for the new campaign.
The campaign appeared nationwide and across many medias including press, online, out of home and TV.
There’s just one question to ask you… are you a sucker or a cruncher?